Updated 10 September 2026 · 6 min read
Website checklist for UK local businesses
The pages, details and technical basics Google and customers expect from a plumber, clinic, shop or consultant in the UK.
Pages that usually earn their place
Home, the services you want more of, about, proof of work, contact, and a privacy policy. Add a short guide if you can answer a question people type before they call.
Name, address, contact: the same everywhere
Your Google Business Profile, website footer, and letterhead should match. If you are a limited company, the registered office belongs on the site for company law.
On the page
One H1, useful titles, buttons that say what happens, a phone or request-a-call path that works on mobile, and images that are compressed. Fancy animation is optional. This list is not.
Questions
Do I need a blog?
Only if you will write useful pages. An empty blog dated 2019 hurts more than it helps. One good guide is better than twelve news posts.