Updated 10 September 2026 · 5 min read
Google Business Profile or a website?
You want both. Here is what each is for, and how UK local businesses lose when they pick only one.
The listing gets you on the map
Hours, reviews, photos, and the map pack for ‘near me’. If you are a local service, this is not optional.
The website does the explaining
Services, fees, who you are, and a reason to choose you that will not fit in a GBP description. It is also what people open after they see your ad, your van, or your name in a WhatsApp chat.
They should agree
Categories, towns, and contact method should match. When they do not, Google trusts you less and customers get annoyed. We set both up to say the same thing.
Questions
Can I rank with only a Facebook page?
Sometimes for brand searches. For ‘web designer London’ or ‘dentist Leicester’, a proper site with service pages still wins more of the work you want.